People Management At Pepsi Co

People Management At Pepsi Co There is an international company PepsiCo. PepsiCo, Inc. is one of the worlds top consumer product companies with many of the worlds most important and valuable trademarks. Its Pepsi-Cola Company division is the second largest soft drink business in the world, with a 21 percent share of the carbonated soft drink market worldwide and 29 percent in the United States. Three of its brands-Pepsi-Cola, Mountain Dew, and Diet Pepsiare among the top ten soft drinks in the U.S. market (www.pepsico.co.uk). This assignment will enable me to get the knowledge about the organisational structure of PepsiCo company whereas I came to know briefly about the organisation culture. This assignment will explain the style required by the leader and the benefits of flexible a working environment. Some people management strategies will also be discussed in the assignment. About the Organisation Task 1.1 Explain how organisational structure impacts on people in the organisation Organisation structure the organization structure means the manner in the line of authority, role and responsibility are delegated. The organisation structure of the company is represented by the organisation chart which shows the flow of command (Yadav 2009). There can be a horizontal line of command and can be vertical. There is a flat structure of organisation in which the flow of command is horizontal, and one is tall in which the flow of command is vertical. Some companies also use functional in which the company make a different department in the organisation according to functional areas. That is called a functional structure. Some organisations use a mixed organisational structure mixing two types of the above organisational structures. The functional organisational structure is very important and effective because the organisation can focus work according to their departments (www.wordpress.com). http://sameh.files.wordpress.com/2006/05/Organization%20Structure2.jpg Source www.pepsico.co.uk This is a mixed organisation structure and in this structure the seniors order the juniors in separate departments for different functions. This is the organisational structure utilised at PepsiCo. In this organisation there are many different departments according to the function such as marketing, human resource and it is an ideal structure for this organisation (www.wordpress.com). Impact of the organisational structure The organizational structure explains the direction of the flow of authority and delegated responsibilities in the organisation. It explains how the people need to perform their duties and who will be responsible for which task. The organization structure is very important. Task 1.2 Explain how the organisational culture impacts the people in the organization According to Yadav (2009) organizational culture is a common perception held by the organizations members; a system of shared meanings. It is a set of key characteristics that organization values. There are seven primary characteristics that capture the essence of an organization culture. Innovation and risk taking, Attention to detail, Outcome orientation, People orientation, Team orientation, Aggressiveness, Stability. Organizational (Corporate) Culture is a pattern of basic assumptions that are considered valid and that are taught to new members as the way to perceive, think, and feel in the organization. There are three levels of organization culture Artefacts Symbols of culture in the physical and social work environment. Values Espoused What members of an organization say they value. This means what are the norms followed by the people of the organization and enacted is the way in which people of the organization reflected the values and how individuals actually behave (SMU 2011). Assumptions Deeply held beliefs that guide behaviour and tell members of an organization how to perceive and think about things (Rao 2005) There are four types of organisational culture. Power culture Power is concentrated among a few with control spreading from the centre. In this type of culture the main person such as manger or director have the right to make the decision and other people have to follow those decisions (fds.oup.com). Role culture Authority is clearly designed in a clearly defined structure. The role culture is that type of culture in which the person has the right to take decision according to their position. No confusion occurs and there is no delay in the decision making (fds.oup.com). Task culture Teams are formed to solve particular problem with power deriving from expertise. In the task culture authority, authority is only provided for a particular task and only to the expert. When the task is completed the authority also finishes (fds.oup.com). Person culture All individuals believe themselves to be superior to the organisation. This suggests a group of like-minded individuals pursuing organisational goals (fds.oup.com). http://molc.mim.org.my/modules/MA1174_files/image001.gif Source fds.oup.com In this organisation there is a role culture because in the role culture the responsibilities are clearly delegated to the authorised person and there is no confusion in the distribution of power. In the role culture the right person gets the right authority. Impact of organisational culture The organizational culture helps the people in understanding how they need to behave with each other. It also describes the policies and procedure of the business which its people need to follow. Task 1.3 Analyse the impact of leadership style on the individual and team. There are four type of leadership styles. Autocratic leadership In this type of leadership the leader makes decisions without reference to anyone else. There is high degree of dependency on the leader and he can de-motivate and alienate staff. In this type of leadership the leaders dont take the advice from the rest of the employees. This type of leadership is good only when you have shortage of time and where decisions need to be made quickly and decisively. (www.sos.net). Democratic leadership In this type of leadership the leader takes suggestions from the employee to improve their decision making. But the final authority of decision making rests with what emphases is running throughout the organization. It may help in motivation where workers feel they own part of the firm. It may improve the sharing of ideas and experiences within the business. (www.sos.net). Laissez-faire leadership In this tape of leadership all responsibilities are shared by all employees. It can be highly motivational, as people have control over their working life. In this type of leadership everyone is free to make decision according to their position. By this type of leadership a company can avoid the delay in decision making and an effective decision can be taken (www.sos.net). Paternalistic The leader acts as a father figure s/he makes the decision but may consult. He believes in the need to support staff. Sometimes taking a decision on his own and sometimes discusses the problem with others. In this type of leadership employees feel secure like they have the security of their father (www.sos.net). This is an autocratic leadership style because senior people make the decisions and other lower level people have to follow those decisions (Steiner 1997). The TDM and ADC of the company make decision and the CE and salesmen have to follows those decisions. But that time they only take the feedback from the CES and salesmen just to make the decisions more effective but dont take their suggestion for decision making (www.pepsi.co.uk). If a leader acts as a democratic leader he can get better solution to his problems and better performance rather than autocratic leader. Task 1.4 Review the people management strategies used in the organisation PepsiCo a multinational beverage company has been chosen. However, for the purposes of this assignment only the London operations will be studied. This company has its mixed type of organisational structure. In this organisation there are many different departments according to the function such as marketing, human resources, therefore, it is an ideal structure for this organisation. In this organisation there is a role culture, the responsibilities are clearly delegated to the authorised personnel and there is no confusion in the distribution of power. To manage the people effectively it uses the autocratic leadership style in which all major decisions are taken from the top management (www.pepsico.co.uk). Task 1.5 Explain the benefits of a flexible working environment to an individual and organization. According to Rao (2005) Flexible working environment means the employees have right to move from one place to another and they can flexibility of time. If there will be flexibility in working environment than it will help in breaking the monotony of work and reduce the boringness at the work place. There are many benefits which a organisation can get from flexible working environment. Increase in productivity If the employee is able to work in a flexible work place then they will be happier and can give maximum output. Hence the productivity will increase. Time saving If the employees will have the flexibility of working from any place then they can work from their home and save the time of travelling from their home to work place (www.businessdictionary.com). New innovative ideas If the employees will be allowed to work in a flexible place then get ideas from people who will be around them, they can then get a better solution for any problem. Reduce stress If the employees will have the flexibility of time and work place then they need not to rush for work and they will have no pressure of reaching workplace on time. Task 1.6 Using motivational theories assess how the working environment impacts on the performance of employees. Motivation theories Every employee of the organisation need some motivation to work effectively. Company adopt many motivational factors to positively motivate the employees towards the company and work. (tutor2u 2011). Maslow Hierarchy theory Maslow has given the theory for the motivation of the employees. He explains how an employer can positively motivate his employees towards work and how an employer can get the maximum out of employees (Parsad 2009). According to Maslow there are six needs of the employees which should be fulfilled in a hierarchical order. If one of those needs are left than there will be no use of fulfilling the other needs (www.tutor2u.com). Physiological needs Every person has his own basic needs of food, clothes, and shelter and every employer should have responsibility to fulfil these basic needs. This is not the responsibility of the employer to provide food and shelter but employer should have to give that much salary that they can buy their basic needs things. In case of business application a company should provide lunch to employees (www.tutor2u.com). Safety Needs After the completion the physiological needs an employer should provide a safety work environment for its employees to work. If the employees dont feel safe in the work environment then they would be able to fully concentrate on their work. In the business a company should complete all the requirement of health and safety policy. If the physiological needs of the employees didnt satisfy then there is wastages of fulfilling other needs (www.tutor2u.com) Social needs Third most important every person want to social with other people and after the completion of first two needs every person has desire to meet with other people and make relations with other. Relationships such as friendships, romantic attachments and families help fulfil this need for companionship and acceptance, as does involvement in social, community or religious groups. In the case of business the social need is very important because company needs to socialise with customers and employee need to make friends to cheer up and remove their tensions (www.tutor2u.com). Self Esteem Needs After the first three needs have been satisfied, esteem needs becomes increasingly important. The self esteem need related to the self respect of the person and achievement (Parsad 2009). In the self esteem a person wants attention of other people towards him. There are two type of self esteem one is internal and other is external self esteem. (www.tutor2u.com). Self actualisation needs After completion of the above four need a person think about the wisdom and truth and a status of a person. In case of business an employer should give full opportunity to fulfil the career of his employees (www.pateo.com). If the working environment follow these hierarchy of need and satisfy them accordingly then the business can get maximum output out of its employees. http://www.pateo.com/images/maslowmaster4ts.gif Source www.pateo.com The second theory o motivation is Herzberg theory. In this theory there are two important factors one is for the motivation and another one is hygiene factor. Hygiene Factors these are those factors which satisfy the employees but they are not motivated. There are some factors such as salary, working condition, status, supervision are hygienic factors (www.valuebase.com). Motivation Factor The motivation factor for the employee is interest in job, achievement and recognition. These factors lead to the high performance of the employees. But the combination of both hygiene and motivation factor are important (www.valuebase.com). http://www.novabizz.com/NovaAce/Behavior/img/herzberg_factors.gif Source www.novabizz.com Task 1.7 Assess how an organisational ethical practices impact on the motivation level While carrying out its business operation every business needs to consider ethical issue. These ethical practices ensure the employees and the customers that the business will not commit any wrongful act (www.mediapost.com). Social and the moral value will be considered carefully. Some of the ethical practices are as follow The business will not knowingly injure any of its employees or customer (Steiner 1997). The business will not interfere in the personal life of its employees and customers. It will respect all kinds of religion, customs and traditions. All the products made by the business will be safe for its customers Good working environment will be providing by the business for its employees etc. All the ethical practice impact on the motivation level of the employees because if the employees will come to know about the good ethical practice used by the business then they will be ensured about the safety of their life and they can fully concentrate on their work. This will result for the good performance of their employees. The PepsiCo Company also use ethical practices and all the products delivered by the business are well packed and hygienic (www.pepsico.co.uk). Task 1.8 Evaluate how the organisation use its corporate social responsibilities agenda to motivate employees. The corporate social responsibility means all the efforts done by the company to build the positive image in the mind of the customers. To make the good image in the mind of customers the business need to manage quality in two aspects such as in respect of process and people. If both are things are doing well the business can be success in the competitive market (www.mallnbaker.com). In this the business makes the good relation with its customers to build the good image in the market. This makes the customers more loyal towards the company and help in increasing the employees commitment toward satisfaction of customers. Hence towards the achievement of the organisational goal (SMU 2011). The Workforce Task 2.1 Explain how the personal difference impact on the individual behavious and work If the individual will have personal difference then they cannot work comfortably with each other. The individual will face many problems and hence their work will be affected by the personal differences Lack of coordination A company cant success without coordination must have among the group member. A company lose their balance without coordination so everyone will do work according their wish. Hence they wouldnt be able to achieve the common goal (Yadav 2009). Lack of communication communication is the most important thing in a company if their lack of communication among the team member this result to the repetition and if some time the people among the group member does not communicate proper it can result adverse effect on the perform acting which they are doing. No trust and respect for each other if a company member dont do believe on each other they cant do work properly. Trust must have in all employs if the no among the group member a company cannot running success fully. Lack of self motivation if any group member motivated then he can motivated the other person of the group who dont have the abilities of getting self motivated so self motivation is the most important thing in a company if they have lack of self motivation company cannot success (www.reliablesurvey.com). Lack of Commitment for work and each other If will be personal difference then there will be lack of commitment- sometimes groups do not work according to the commitment they did, like they do not complete their task on time, do not take interest in the work etc Task 2.2 Analyse management style needed to deal with differences and individual behaviour. There are many types of management style such as autocratic styles in which the managers himself take all the decisions and ask his subordinates to follow his decisions whereas in the democratic style the manager ask his subordinates view while taking new decision. On the other hand the lazes fair the manger let his subordinate to take all the decision on their own (Steiner 1997). The autocratic leadership style will be helpful in dealing with the individual difference because in this style all the decisions will be taken by the manager. If the manager adopt the lazes fair style then there are chances of conflict among the employees and decision making can be delayed. The style of leadership has been chosen according to the nature of the business and decision need to be taken (www.sos.net). Task 2.3 Explain how motivation theories can be applied to develop performance in organisation According to Parsad (2009) every employees need motivation without motivation every employee can give average performance but to get the good performance motivation is required. There are many types of motivational theories such as Maslow need theory, X and Y theory etc. Every theory explain the different method of motivation to employees but there is one thing common that employees need motivation. There are many motivational techniques which help in the improving the quality of the performance of the employees. Incentives If I will get the incentives for the good performance then it act as a motivational factor because incentives are monetary benefits. If I will get the incentives then there are chances of good performance of mine become high. I will perform better to get good incentive (www.streetdirectory.com). Rewards Rewards can also act as motivational factor for me because the rewards give the recognition in the society. Rewards mainly include the awards and praise in any of the function of the company. Fringe benefits If the company will provide me extra facilities such as pick drop facility, medical insurance etc. this will also motivate me to give the good performance and it also increase my commitment towards the company. Promotion If the company will promote me to higher position for my good performance then in future with the same expectation I will give the good performance (www.streetdirectory.com). These are some motivational techniques which help me in giving in the quality performance. Task 2.4 Explain the different use of coaching and monitoring in the organisation In any business organisation changes are implemented to make the business running successfully because there are many environmental factors which affect the business and sometimes their effect is uncontrollable (Rao 2005). So to cope up with those changes in external environment the business need to implement some changes in it but the implementation of those changes is not effective. The business needs to monitor the progress of the implemented change and the performance of the people because then only the business can come to know about of the change. There are many tools available to monitor the effect of change. Regular reports The business can use the regular reports to measure the performance of the change because with the help of regular reports from employees keep the business updated with the change status. These reports help the business to identify potential set-backs before they become a problem. With the help of these reports the business can check the regular status of the change. A checkpoint system A checkpoint system is also another tools to monitor the performance of the people because with the help of checklist the because in the checkpoints there are small goals are given to the employees with respect to change. The business checks the performance4 of the employees after the implementation of the change and according to the given goals (www.safariboks.com). Swot Analysis It can check it strengths, weakness, opportunities and threats before and after implementing the change. If is most the weakness and threats has been removed and all the strengths and opportunities has been utilised then it can say the change is good and if not then business need to review the change (www.safariboks.com). MBO (management by objectives) According to Parsad 2009 this is more like the check point system but both the slightly different. In the checkpoint system the goals are only for specific projects but in the MBO the management set the objectives for its employees but related to every task of the business and the business has to achieve those objectives. Similarly here the management check the performance of the employees with respect to the given objectives before and after implementing the change. Balance scorecard In this tools the business check the performance of the business in four areas such as finance, customers satisfaction, internal business process and learning and development of employees. This is also use before and after introducing the change (www.safariboks.com). To know the effectiveness of the business these monitoring coaching techniques are used. Task 2.5 Analyse the benefits of training and development to individual and organisation. Training and development help the organisation and individual to get familiar with the new trend and technology. It serves many benefits to the individual (Parsad 2009). Increase their knowledge The training and development help the individual to increase their knowledge about new technology and the latest trend in the market (www.mediapost.com). Build confidence It help in building the confidence of the employees because if they will have full information about any new trend then they can confidently work on new technology. Reduce accidents The training and development help in the reducing the chances of accident because before training about working new machine the employee can get injured. Better utilization of resources The proper training and development help the employee to effectively and efficiently utilize its resources. Save time and cost -If the employees will be give proper training about development of new product then they will make product with lesser wastage (www.mediapost.com). Task 2.6 Assess the impact of people management strategies used in the organisation With the help of the mixed organisation structure there is clear division of all the functional department of the organisation and people can work accordingly. There is no extra work load on the employees and clear and proper delegation of authorities and responsibilities (Gupta 2010). With the help of autocratic management style the company can avoid the conflict among the employee regarding the decision making because all the decision come from the top management and it can also avoid the delay in the decision making. The PepsiCo is a very big company and it need to take quick decision to keep its business running so this style has improve the decision making process of the business (www.pepsico.co.uk). Recommendation Task 3.1 Recommend the strategies to prom Recommendation In my opinion there should have the democratic leadership in this organisation. Senior post people should take the suggestion from the lower level people while taking the decision regarding the sales because the salesmen and the customer executives know the exact situation about the market and they can better tell the senior people that what would be good for increasing the sales of the products. Company should also give some right to the lower level people to make any decision because some time salesman also has to make decision according to the situation (www.sos.net). Conclusion Working on this assignment was a great experience and I acquired some new knowledge through this assignment. There is a mixed organisation structure is used in the above given organisation and role culture the help the business in proper delegation of authority and responsibility. Although the company does have a role culture which empowers staff to a certain level, I believe the autocratic style of the PepsiCos leadership style will make the full growth slow. As it is the front line staff who know the most about market conditions it would be good business sense for them to use a democratic style of leadership. With the democratic style being used PepsiCo could make more money through real staff empowerment. However, at the same time I do believe that some of autocratic leadership should remain because if any differences happen with staff the seniors can help in the decision-making process. The company would have many benefits by having flexible working environment.

The Socio-Cultural Effects of Technology on Society

Group research paper: The Socio-Cultural Effects of Technology on Society Technology and society or technology and culture refer to the recurring co-dependence, co-influence, co-production of technology and society upon the other (technology upon culture, and vice-versa) (Webster’s Dictionary 5060). There are an extraordinary number of examples how science and technology has helped us that can be seen in society today. One great example is the mobile phone. Ever since the invention of the telephone society was in need of a more portable device that they could use to talk to people. This high demand for a new product led to the invention of the mobile phone, which did, and still do, greatly influence society and the way people live their lives. Now many people are accessible to talk to whomever they want no matter where any of the two people are. All these little changes in mobile phones, like Internet access, are further examples of the cycle of co-production. Society's need for being able to call on people and be available everywhere resulted in the research and development of mobile phones. They in turn influenced the way we live our lives. As the populace relies more and more on mobile phones, additional features were requested. This is also true with today’s modern media player. Society also determined the changes that were made to the previous generation media player that the manufactures developed. Take for example, today’s media players. At the beginning, cassettes were being used to store data. However, that method was large and cumbersome so the manufactures developed compact disks, which were smaller and could hold more data. Later, compact disks were again too large and did not hold enough data that forced today’s manufactures to create MP3 players, which are small and holds large amount of data. Today’s society determined the course of events that many manufactures took to improving their products so today’s consumers will purchase their products. Looking back into ancient history, economics can be said to have arrived on the scene when the occasional, spontaneous exchange of goods and services began to occur on a less occasional, less spontaneous basis. It probably did not take long for the maker of arrowheads to realize that he could probably do a lot better by concentrating on the making of arrowheads and barter for his other needs. Clearly, regardless of the goods and services bartered, some amount of technology was involved—if no more than in the making of shell and bead jewelry. Even the shaman's potions and sacred objects can be said to have involved some technology. So, from the very beginnings, technology can be said to have spurred the development of more elaborate economies. In the modern world, superior technologies, resources, geography, and history give rise to robust economies; and in a well-functioning, robust economy, economic excess naturally flows into greater use of technology. Moreover, because technology is such an inseparable part of human society, especially in its economic aspects, funding sources for (new) technological endeavors are virtually illimitable. However, while in the beginning, technological investment involved little more than the time, efforts, and skills of one or a few men, today, such investment may involve the collective labor and skills of many millions. Technology has frequently been driven by the military, with many modern applications being developed for the military before being adapted for civilian use. However, this has always been a two-way flow, with industry often taking the lead in developing and adopting a technology that is only later adopted by the military. Winston (2003) provides an excellent summary of the ethical implications of technological development and deployment. He states there are four major ethical implications: – Challenges traditional ethical norms. Because technology impacts relationships among individuals, it challenges how individuals deal with each other, even in ethical ways. One example of this is challenging the definition of â€Å"human life† as embodied by debates in the areas of abortion, euthanasia, capital punishment, etc. , which all involve modern technological developments. – Creates an aggregation of effects. One of the greatest problems with technology is that its detrimental effects are often small, but cumulative. Such is the case with the pollution from the burning of fossil fuels in automobiles. Each individual automobile creates a very small, almost negligible, amount of pollution, however the cumulative effect could possibly contribute to the global warming effect. Other examples include accumulations of chemical pollutants in the human body, urbanization effects on the environment, etc. A Lancaster dropping bundles of 4lb stick incendiaries (left), 30lb incendiaries and a â€Å"cookie† (right) – Changes the distribution of justice. In essence, those with technology tend to have higher access to justice systems. Or, justice is not distributed equally to those with technology versus those without. – Provides great power. Not only does technology amplify the ability, and hence the strength, of humans, it also provides a great strategic advantage to the human(s) who hold the greatest amount of technology. Consider the strategic advantage gained by having greater technological innovations in the military, pharmaceuticals, computers, etc. For example, Bill Gates has considerable influence (even outside of the computer industry) in the course of human affairs due to his successful implementation of computer technology. Lifestyle In many ways, technology simplifies life. * The rise of a leisure class * A more informed society,which can make quicker responses to events and trends * Sets the stage for more complex learning tasks * Increases multi-tasking (although this may not be simplifying) * Global networking * Creates denser social circles * Cheaper prices * Greater specialization in jobs In other ways, technology complicates life. Pollution is a serious problem in a technologically advanced society (from acid rain to Chernobyl and Bhopal) * The increase in transportation technology has brought congestion in some areas * New forms of danger existing as a consequence of new forms of technology, such as the first generation of nuclear reactors * New forms of entertainment, such as video games and internet access could h ave possible social effects on areas such as academic performance * Increased probability of some diseases and disorders, such as obesity * Social separation of singular human interaction. Technology has increased the need to talk to more people faster. * Structural unemployment * Anthropocentric climate change Institutions and groups Technology often enables organizational and bureaucratic group structures that otherwise and heretofore were simply not possible. Examples of this might include: * The rise of very large organizations: e. g. , governments, the military, health and social welfare institutions, supranational corporations. * The commercialization of leisure: sports events, products, etc. McGinn) * The almost instantaneous dispersal of information (especially news) and entertainment around the world. International Technology enables greater knowledge of international issues, values, and cultures. Due mostly to mass transportation and mass media, the world seems to be a much smaller place, due to the following, among others: * Globalization of ideas * Embeddings of values * Population growth and control Environment Technology provides an understanding, and an appreciation for the world around us. The effects of technology on the environment are both obvious and subtle. The more obvious effects include the depletion of nonrenewable natural resources (such as petroleum, coal, ores), and the added pollution of air, water, and land. The more subtle effects include debates over long-term effects (e. g. , global warming, deforestation, natural habitat destruction, coastal wetland loss. ) One of the main problems is the lack of an effective way to remove these pollutants on a large scale expediently. In nature, organisms â€Å"recycle† the wastes of other organisms, for example, plants produce oxygen as a by-product of photosynthesis, and oxygen-breathing organisms use oxygen to metabolize food, producing carbon dioxide as a by-product, which plants use in a process to make sugar, with oxygen as a waste in the first place. No such mechanism exists for the removal of technological wastes. Humanity at the moment may be compared to a colony of bacteria in a Petri dish with a constant food supply: with no way to remove the wastes of their metabolism, the bacteria eventually poison themselves. Spook Country† introduces us to the interesting world of information immersion through the eyes of Hollis Henry, a former rock band- Curfew’s musician and the lead character in the novel. She is confident and ambitious. She quit her band because she was not making enough money for living, so she decided to start her career as a journalist. She actually started writing when sh e was little, even before she became a rock band member. It was obvious that she had a passion for writing. Hollis’s job is very complicated, she has to untangle all the mysterious things and find out information for the Node magazine which does not really exist yet. Hollis searches for a strange container throughout the entire novel and when she finally finds it in the end, she discovers that the container is ultimately filled with U. S. Government Money, â€Å"One hundred million dollars. In a set of fake pallets, along the floor. About fourteen inches deep. Little over a ton of U. S. hundreds† (Gibson 337). This makes her become a possible target for a Chinese / Cuban group intent on tagging the money with Cesium. She starts in Los Angeles and ends up in Vancouver. Henry’s assignment is to interview locative art specialist Bobby Chombo, who took his last name from a computer program which, according to the Applied Numerical Algorithms Group, â€Å"provides a set of tools for implementing finite difference methods for the solution of partial differential equations on block-structured adaptively refined rectangular grids. † Bobby is a computer geek with a fascination for the intersection of virtual space and real space. He specializes in geospatial technologies. He got into locative art after a career working navigational systems for the US military, and uses his expertise to place works of art on a VR grid mapped over real cities and towns. In my opinion, Gibson’s story is not only about locative art and how weird our world is becoming: he also has the good graces to give us a spy story, which deals with the ubiquity of information in a different way. Agent Brown and his captive junkie Russian translator, Milgrim, are on the tail of a Cuban-Chinese Spetsnaz-trained ninja believed (rightly) by the US government to be smuggling information to an unknown entity for an unknown purpose. Brown relies on satellite information to track him, another nod to the ubiquity of information, and keeps Milgrim in the dark about his actual affiliation and intent. Milgrim experiences a big shock in his life as he boards a Jet stream to Vancouver. He looses his mind completely which has never happened to him before. Prior to boarding a Jet stream, he was excited to get his hair and makeup done in Washington, DC free by Brown’s attache. Later in the novel, Milgrim crashes car in an attempt to kill Tito but he manages to escape and steals Hollis Henry’s purse which contains five thousand dollares given to her by proxy from a dead band mate, heroin overdose, Jimmy Carlyle. After all these activities are over, Milgrim wakes up in a nice bed with a nice egg breakfast next to him. As a drug addict, he is very calm and focused on what he is doing. He works with Brown very closely, their relationship is more like Brown takes control of everything and gives orders to Milgrim. They work in New York in the beginning. Milgrim is a prisoner of the world of information. In â€Å"Spook Country,† Gibson’s use of these three characters together, lets the story of Tito, Brown and Milgrim, and Hollis build to a conclusion which amounts to a great big middle finger to the war in Iraq. Gibson has illustrated characters looking, literally, for their place in the world, and they have shown that the world we live in today did not turn out to be the futurist paradise we might have wanted, validating our inevitable escape into the digital. No flying cars, no magic pill hamburgers, and no pocket computers, but works of art that we can only see if we are wearing virtual reality goggles, standing on a particular street corner. Information is all around us, rather than a thing into which we insert ourselves. The topics that I researched were the â€Å"Santeria† religion, Ochun, the National Security Agency (NSA), and the term â€Å"Big Brother†. These topics were all related in the novel â€Å"Spook Country† by William Gibson. Technology played a big a part in the plot from robots to cell phones to computers. Information as commodity was also a major influence in this novel with the use of Ipods, newspapers, and surveillance cameras. The characters depended heavenly on all these items as tools of survival. I will discuss the history, the development, and impact among the â€Å"Santeria† religion, Ochun, the National Security Agency (NSA) and the term â€Å"Big Brother†. Santeria (also know as â€Å"La Regla Lucumi†) is a combination of the West African Yoruba religion and Catholicism. The Way of the Saints, Santeria or as the descendants of the Afro-Caribbean tradition in Cuba prefers to call it. Santeria rather overemphasizes the Catholic elements in the religion, which was essentially an African spiritual path, developed by their ancestors (www. african holocaust. net). They attempted to covert Africans but while they accepted the teaching they found it did not provide â€Å"religious fulfillment†. They continued to practice their own rituals which they found was useful and effective, most importantly, filled the spiritual void in their lives. It was brought to Cuba originally by the African slaves who were brought by the Spaniards to that island. Santeria believes in one creator, one All Mighty God – (Olorun Olodumare), who created the other â€Å"semi-gods† or entities called Orishas, to deal with every facet of human life a nature itself. They interceded in on our behalf just as the Catholic saints intercede. Although the African slaves were not allowed to express their religion freely they had to â€Å"disguise† their gods, with those of the slave owners (www. santeriaspells. com) below is a small list (marked with an asterisk) what are called the Seven African Powers: 1. Olodumare (God Almighty) 2. * Ellegua (Sant Anthony of Padua) 3. * Obatala (La Virgen de Las Mercedes) 4. * Yemaya (La Virgen de Regla) 5. * Chango (Santa Barbara) 6. * Oya (Santa Therese de Jesus) 7. * Ochun (Las Caridad del Cobre) 8. * Ogun (San Pedro) In the Santeria religion â€Å"Eleggua† is the keeper of the roads and the world. Eleggua is the gatekeeper that stands in the path of life and celestial grounds. Ellegua is an Orisha (spirit) associated with â€Å"opening the ways†, or crossroads. Often depicted as a child or a small man, he is playful and a trickster god. During the ceremonies worshippers would often have a â€Å"cement head† this is apart of the ritual: A cement head with a metal spike in the top, and cowrie shells for eyes and mouth, as a representation of Ellegua which receives offerings and protects in return (wikipedia. org). The â€Å"Babalu Aye† is the Orisha name for St. Lazarus it means â€Å"Father of the World† he is commonly referred to the Father of the World. His colors are brown, black and purple. His number is 17; his symbols are two dogs and crutches. He is portrayed dressed in burlap. He is offered white wine, popcorn, sesame seed candy and a variety of grains, beans, and seeds. Many Cubans hold a vigil starting the night of December 16th. They get together and light candles and make offerings to Babulu Aye and wait for him to arrive at midnight. Come midnight they ask for San Lazaro to watch over them nd keep them and their families safe and healthy. Today, December 17, is Babalu Aye day in the Afro-Cuban religion (www. babalublog. com). In Cuban Santeria, Oshun (sometimes spelled Ochun’ or Ochun) is the goddess of love, of money and indeed of happiness. She brings all the good things of life (www. angelfire. com). This goddess is adorned with jewelry she speaks to one o f her birds, the parrot. She is the goddess of sweet water, she is found near fresh water, at rivers, ponds, and especially waterfalls. Offerings are sometimes left at the waterfalls for her. Ochun loves to dance and make merry but she does have a serious side. Many offerings are sometimes left for her at the waterfalls. Many ceremonies are located at the river (www. angelfire. com). Her favorite day of the week is Saturday and the number she is associated with is 5 (wkipedia. org). It’s been known that she had to sell her body in order to feed her children and the other Orishas came and took her children away. Oshun went insane from heartache and became depress. She wore the same white dress everyday it turns yellow over time. A gentleman by the name of Aje’-Shaluga, another Orsiha, they fell in love while she was washing her dress. He supplied her with money, and gems that he gathered from the bottom of the river. They became married and she was reunited with her children again. Ochun has played a great role in Cuban history, revealing herself as the Virgin Mary to three copper miners caught in a storm at sea in the seventeenth century and also assisted Cuban soldiers, who sewed portraits of her in their uniforms, during the second war of independence in 1895. Ochun has been called La Virgin Mambisa, in commemoration of her fierceness in fighting for the independence of Cuba; Castro’s Movement the 26th of July used the colors red and black, which are the colors of Eleggua (www. african holocaust. net). This religion welcomes all doctors, lawyers, politicians, thieves and pimps. All those who seek the power to control their own lives and want to lead them in accord with the deepest parts of their beings are candidates for initiation into Santeria. This religion seems to be an open one that accepts all races there is no discrimination within this religion. Santeria is a religion of trance, mystery, possession, blood and sex. If you want to know more, go to the ceremonies, burn the candles and dance to the drums. Skin color or language is no barriers. The ancient gods will recognize their own (www. Moonweb/Santeria/Intor. html). The National Security Agency (NSA) was created in November 1952 provided United States decision makers and leaders for more than 50 years (The Shadow Factory: The Ultra-Secret NSA form 9/11 to the eavesdropping on America. ). The NSA is the largest, most secretive, and most powerful intelligence agency in the world. With a staff of thirty-eight thousand people, it dwarfs the Central Intelligence Agency (CIA) in budget, manpower, and influence (Body of Secrets: Anatomy of the Ultra-Secret National Security Agency). Cryptologists laid the foundation of the critical role of all major conflicts: â€Å"In 1956, the General Canine enlisted the help of an outside management firm to examine the agency’s problems. The consultants recommended a complete change. The repercussions, according to a later National Security Agency (NSA) report, lasted more than thirty years. Signals intelligence would be organized according to target-countries; China and Communist Asia; and so on. Each of the section would include specific disciplines, such as cryptanalysis and traffic analysis (42). On November 23, 1956, Ralph Canine walked out of National Security Agency for the last time as Director. A message from Howard Campaigme â€Å"I was surprised to learn later that the people above him didn’t think nearly as much [of him] as we did. Mr. Canine made a tremendous impression† (43). There efforts of the use of radio intercept, radio directional finding, and processing capabilities gave United States and its Allies a unique advantage in World War I. (www. nsa. gov/History. com). The use of the Radio intercept in the National Security Agency was a vital tool often used in tracking the location of planes, missiles and also served as a communication tool for the pilots. â€Å"For Years American intercept operators in Turkey had eavesdropped on Soviet radar installations as they tracked the occasional U-2 over flight. But because the spy planes flew far too high for either Russian MIG’s or their SA-2 surface-to-air missiles, they were out of harm’s way. It was like throwing a rock at a passing jetliner. This time, however, something was different; something was very wrong â€Å"He’s turning left! † the American heard a Soviet pilot shout. A few moments later the intercept operators watched the U-2 suddenly disappear from Russian radar screens near Sverdlovsk (49). The United States spends a lot of money to protect its National Security, in 2007 $572. 4 billion dollars on national defense. In 2004 $456 billion dollars was counted for. The total estimated budget for 2007 was $2. 7 trillion dollars. Most expensive components of National defense were the cost for development and testing new highly sophisticated military equipment such as: aircraft, ships, and submarines. Spending on Nat’l defense spiked during World War II. , reaching nearly 90% of the nations total outlays. (National Security: The Information Series on Current Topics). The National Security Agency is oversea of several federal agencies: – United States Department of Defense (DOD) United States Department of Homeland Security (DHS) – Central Intelligence Agency (CIA) certain components After the September 11, 2001 terrorist attacks law makers quickly put together a new law designed to help the US fight the terrorist threat. The new law that was implemented was the Patriot Act which stands for: The Uniting and Strengthening America by Providing Appropriate Tools Required Intercepting a nd Obstructing Terrorism (Terrorism- Premeditated, politically motivated violence perpetrated against non-combatant targets by sub-national groups or clandestine agents. (USA PATRIOT) Act of 2001. The act consists of ten titles: Title I. – Enhancing Domestic Security against Terrorism (Terrorism- Premeditated, politically motivated violence perpetrated against non-combatant targets by sub-national groups or clandestine agents). Title II. – Enhanced Surveillance Procedures, Title III. – International Money Laundering Abatement and Anti-terrorist Financing Act of 2001, Title IV. – Protecting the boarder, Title V. – Removing Obstacles to Investigating Terrorism, Title VI. – Providing for Victims of Terrorism, Public Safety Officers, and Their Families, Title VII. Increased Information Sharing For Critical Infrastructure Protection Title VIII. – Strengthening the Criminal Laws against Terrorism, Title IX. – Improved Intelligence, T itle X. – Miscellaneous. One of the purposes of the act is to facilitate better cooperation and information sharing between government agencies, particularly between the IC and law enforcement agencies (National Security: The Information Series on Current Topics). In 2002 Congress and President George W. Bush created the National Commission on Terrorist Attacks on the United States to investigate all the circumstances relating to the terrorist attacks. This investigation resulted in â€Å"For nearly two years the commission reviewed relevant documents and interviewed more than one thousand people as part of its investigation. In 2004 their findings were published in the 9/11 Commission Report (National Security: The Information Series on Current Topics). The term â€Å"Big Brother† came from a fictional character in George Orwell’s novel: Nineteen Eighty-Four. The novel was about a dictator of Oceania, a totalitarian state take to its utmost logical consequence. This is where the ruling elite (The Party) wield total power for its own sake over the inhabitants. The term â€Å"Big Brother† is caused to refer to any ruler or government that invades the privacy of its citizens (www. barleby. com). Big Brother physical appearance is of Joseph Stalin or Lord Kitchener. His moustache is also similar to Adolf Hitler. After researching there was a lot of information that I learned about the â€Å"Santeria† religion, Ochun, the National Security Agency and the term â€Å"Big Brother†. I learned the history of the Santeria religion, the Seven African Powers, the gate keeper â€Å"Eleggua†, the Father of the World – â€Å"Babalu Aye†. I read about The National Security Agency development and its functions within the Agency. I also discovered the birth of the term â€Å"Big Brother† affect this term had on the government. After reading the novel â€Å"Spook Country† by William Gibson the topics that I can relate to are the National Security Agency and the term â€Å"Big Brother†. The event that affects me the most is the bombing of the â€Å"Twin Towers† on September 11. From this event security has increased in airports, on planes, trains, subway stations, buses, malls, schools and also inside Federal Government and other buildings. The term â€Å"Big Brother† is watching you are related also to today because of the September 11th terrorist attack, which brings this term to real life: â€Å"Someone is Watching You†. The National Security Agency has made it a top priority to keep the United States a safe and secured country for everyone. Work Cited Applied Numerical Algorithms Group. Lawrence Berkeley National Laboratory Berkeley, California. 2007. 8 Nov. 2008 < http://seesar. lbl. gov/anag/>. Bamford, James. Body of Secrets: Anatomy of the Ultra-Secret National Security Agency: From the Cold War through the Dawn of a New Century. New York: Doubleday, 2008. Becker, Ernest. The Structure of Evil. An Essay on the Unification of the Science of Man. New York: G. Braziller. 1968. Evans Masters, Kim. National Security: The Information Series on Current Topics. Wylie, Texas: Information Plus, 2007. Langone, John. National Geographic's How Things Work: Everyday Technology Explained. Washington, D. C. : National Geographic Society, 1999. Technology, policy, ethics, and public health: a select bibliography Tavani, H. T. Technology and Society Magazine, IEEE Vol. 19, Issue 3 (2000): 26 – 34.

Psychological Disorder Analysis Essay

The world of abnormal psychology is filled with many different types of disorders, symptoms, and treatment options. Today, I will be working with Roger, a middle-aged accountant living in San Francisco, California who experienced a car wreck a few months ago. He has been experiencing shakiness, breathlessness, heat flashes, and nightmares. He has been trying to cope with the symptoms that he is experiencing through alcohol consumption and going jogging. Using the skills I have learned about abnormal psychology, I will be able to diagnose Roger and provide an explanation as to why he is suffering from the type of disorder that he is experiencing, as well as determine the most effective treatment options available. Based on the information provided to me, I am diagnosing Roger with post-traumatic stress disorder. Post-traumatic stress disorder is an anxiety disorder that is experienced by people who have been subjected to a traumatic, life-changing event. Although I am quite certain that this is the disorder that Roger is suffering from, I scheduled an appointment with him to get more details about the symptoms that he is experiencing. Me: Good morning, Roger, I wanted to call you in today to talk about the things that you are experiencing on a day-to-day basis so that I will learn more about yourself and the things that you are experiencing so that we can work together to come up with solutions that benefit you overcoming your experience. Roger: That sounds like a good plan, what would you like to know? Me: Well can you please begin with telling me what happened 2 months ago, so that I may hear it in your own words? Roger: Sure, about two months ago I was in a car accident where the other driver hit me head on. I wasn’t hurt, except for a few minor bruises, but my car was completely totaled. Since then, I try to avoid the area where I got into my accident. Me: Thank you for that information, Roger. Car accidents can be quite traumatizing and I’m sorry that you had to experience that misfortune. Roger: It’s okay, I’m just glad I got out of it alive. But the accident seems to stick with me no matter what I do, though. Me: Do you mind elaborating on that for me please, Roger? Roger: Well, ever since the accident I notice that whenever I am around the streets or in an automobile of any kind, I begin to feel shaky and out of breath. Then everything begins to get really hot and sometimes it feels like I am having a heart attack, so I begin to panic. Me: That’s very interesting Roger, have you been to your primary care doctor to see if there is a physical issue that is causing those symptoms? Roger: Yes, ma’am. My doctor told me that I am healthy as a horse and recommended me to you. So here I am. *laughs nervously* Me: I am glad that you are here to give me the opportunity to help you, Roger. Are there any other symptoms that you have been experiencing since your accident? Roger: Um, I’ve been obsessed with safer vehicles and I’ve spent a lot of time looking for an extremely safe car and have taken a defensive driving class. Some days I am so afraid to drive that I have to call my friends to come get me, and I can’t seem to find a car that meets my safety standards. Me: I can completely understand why you feel that way, Roger. Safety should always be the number one priority when out on the road. So you feel this anxiety only affects you when you are out on the roads? Roger: No, not at all. I’ve been having these horrible nightmares. Sometimes they are so bad that I can’t even make it to work, and my boss has started telling me that my performance is slipping, too. I’ve been drinking a lot since my accident because I can’t seem to get the thought of it out of my mind and it is the only thing that seems to help when I feel shaky. I’ve started to drink just to get the memory of the accident out of my mind. At home, I’m so worried about my family’s well-being that I try to keep everything clean and sterile. I don’t want myself or anyone in my family getting sick or going through what I went through. Roger: I know that this isn’t me and I don’t want to be please like this anymore, so can you please help me get past this? Because I don’t know what to do anymore and I’m having trouble just making it through each day. When I have my†¦panic attacks?†¦I usually head straight for the bar. Roger: After I have my nightmares, I usually can’t go back to sleep I go jogging. Being able to run helps me clear my mind of everything and just focus on the task at hand. Unfortunately, I’m not in very good shape so I can’t run for very long before I have to return home. Me: Thank you so much for explaining all of that to me in such detail, Roger, I could see that it was difficult for you. I want to let you know that it is excellent that you are going out jogging whenever you have a nightmare, and I want you to continue you doing that whenever possible in place of drinking. Me: Together you and I will find a way to get you through this, all I asking is for you to be willing to work with me. Can you do that, Roger? Roger: Yes, definitely. I’m ready to move on with my life. After the interview with Roger, I was able to gain more insight about his situation and am able to confirm that he is suffering from post-traumatic stress disorder. As mentioned before, Post-traumatic stress disorder is an anxiety disorder that is experienced by people who have been subjected to a traumatic, life-changing event such as being raped, in a car accident, combat, or witnessing someone else’s traumatic experience, such as a loved one or a friend, and even witnessing a violent death can cause acute and posttraumatic stress disorders. Individuals suffering from post-traumatic stress disorder becoming sensitized to the event that caused the disorder, causing them to experience feelings of anxiety when exposed to certain things related to the traumatic event. One of the key symptoms of post-traumatic stress disorder is involuntary flashbacks of the traumatic event which can lead to the development of more severe symptoms. Those symptoms include: * Nightmares- the event relives itself in the subconscious, usually leading to insomnia * Depression – not enjoying the things you once enjoyed, disassociation * Anxiety, panic attacks – negative reactions to situations or sights/events that trigger a reconnection to the trauma. * Avoidance – For a traumatic event such as a car accident, avoiding the area where the accident occurred. * Substance Abuse: The abuse of drugs or alcohol as a coping mechanism to desensitize emotional response to flashback or other symptoms. The Cognitive model of abnormality realizes that everyone creates their own view of the world that comprises their reality (Comer, 2011). Unhealthy thoughts stemming from a traumatic event create the abnormal behavior individuals suffering from post-traumatic stress disorder experience. Therefore, post-traumatic stress disorder is a behavior that is determined by how individuals perceive the life-changing traumatic event that they experience. Looking into the history of post-traumatic stress disorder, PTSD was first discovered during the Civil War, with the development of battle PTSD, also known as ‘soldier’s heart,’ ‘shell shock,’ and ‘battle fatigue,’ becoming known officially as post-traumatic stress disorder after the Vietnam War. A study conducted by Brian P. Marx in 2010 discovered that soldiers developed PTSD regardless of how recently or how long they were deployed. The study also showed that the longer PTSD is left untreated, the worse it will get, showing that untreated cases will become more anxious, have a shorter attention span, and in general have much poorer mental health. The study also found that â€Å"the stress these soldiers were experiencing had a significant impact on their physical health such as immune functioning and cardiovascular disease (â€Å"The effect of PTSD and combat level on Vietnam veterans’ perceptions of child behavior and marital adjustment,† 2006, para. ). Today, about 50% of Americans experience a trauma during their life time and only 8% of those individuals suffer from post-traumatic stress disorder. So what factors cause certain people to develop post- traumatic stress disorder, while other individuals remained unaffected? One of the most important factors to consider when determining what type of individual is more likely to suffer from PTSD is the nature of trauma the individual faced and whether the individual had preexisting anxiety issues before their traumatic event. Studies have shown that individuals who were exposed to severe, prolonged trauma or trauma affecting one’s family were more likely to develop PTSD than individuals who did not. Using the Cognitive model of abnormality as a guide, there are several options for treating posttraumatic stress disorder. The most effective treatment is cognitive therapy, in which â€Å"therapists help clients recognize the negative thoughts, biased interpretations, and errors in logic that dominate their thinking† (Comer, 2011). Cognitive therapy is most effective for individuals suffering from post-traumatic stress disorder because it teaches the individual positive ways confront the negative thoughts and emotions surrounding their experience with their traumatic event by showing them how to understand the trauma that they went through and the feelings that they are experiencing afterwards. Helping the individual suffering from post-traumatic stress disorder understand why they are feeling the way they do about their traumatic experience is also important, as well as identify the thoughts and actions that make symptoms of post-traumatic stress disorder worse. There are also further treatment options for individuals suffering from post-traumatic stress disorder and most anxiety disorders, including: * Relaxation: an individual is taught how to relax certain muscles by themselves instead of relaxing as a whole. Relaxation treatments have been the most successful in the treatment of anxiety symptoms such as high blood pressure and headaches as well as insomnia and panic attacks. * Biofeedback: an individual is connection to a machine that reads involuntary body movements enabling the individual to learn how to control those movements. This treatment has been most helpful in those recovering from post-traumatic stress disorders. * Meditation: is achieved my turning one’s concentration inward and blocking everything surrounding out allowing the individual to obtain a sort of peace from blocking out stressors. Meditation has been successful in helping symptoms of anxiety such as high blood pressure, pain, and in some cases, viral infecti ons (due to having a weaker immune system as a side effect of constant stress and anxiety). * Hypnosis: individuals a guided by a hypnotist, who lulls the individual into a sleep like trance, similar to meditation. In this trance the subconscious takes over and individuals can sometimes be directed to act in unusual ways, experience unusual sensations, remember seemingly forgotten events, or forget remembered events. This method is helpful with post-traumatic stress disorder victims who are suffering from amnesia and are unable to recall the traumatic event in order to come to terms with what happened and learn how to recover from it. In conclusion, post-traumatic stress disorder is a disorder that is caused by a traumatic, life changing event such as being raped, in a car accident, combat, or witnessing someone else’s traumatic experience, such as a loved one or a friend, and even witnes sing a violent death. The most effective treatment option for post-traumatic stress disorder as per the Cognitive model of abnormality is cognitive therapy in which â€Å"â€Å"therapists help clients recognize the negative thoughts, biased interpretations, and errors in logic that dominate their thinking† (Comer, 2011). I hope that with my thorough evaluation of the origin, causes, symptoms, and treatments of post-traumatic stress disorder, I am able to help Roger overcome the symptoms that he is experiencing from his post-traumatic stress disorder and assist him with his therapy so that he can return back to a normal life. References Comer, R. J. (2011). Fundamentals of abnormal psychology (6th ed.). New York, NY: Worth. Faces of Abnormal Psychology Interactive. (2007). Post-Traumatic Stress Disorder McGraw-Hill Higher Education Web Site, retrieved on February 2, 2013, from http://www.mhhe.com/socscience/psychology/faces/# The effect of PTSD and combat level on Vietnam veterans’ perceptions of child behavior and marital adjustment. (2006, Febraury). Journal of Clinical Psychology, 51(1), 4-12.

The Code Of Ethics For The Cyber Technology World

Cyberethics consists of the moral, legal and social issues that involve technology used over the internet. It assesses the social policies and laws that we formulate with response to issues created by the development and use of cyber technology. The code of ethics for the cyber technology world is mainly related to issues such as: †¢ Accessing resources from the Internet in an unauthorized manner. †¢ Disrupting the Internet’s intentional use. †¢ Wasting resources such as people, computer and computer/staffing capacities through such actions. †¢ Anything destroying the reliability of computer-based information. †¢ Harboring and exposing personal information meant to remain undisclosed. †¢ Other uses for a person’s information obtained for one purpose and no other purposes without the person s consent. †¢ Any entity creating, maintaining, using, or circulating information of identifiable personal data. 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